Star power: Young voters identify which celebrities move the needle for them in 2024

As part of a recent poll, young voters identified which celebrity endorsements would be most likely to influence their vote in the 2024 election.

Challengers actress Zendaya’s endorsement holds the most weight with voters ages 18-30, the Blueprint poll found, while pop star Taylor Swift didn’t crack the top 20 on the list.

Blueprint’s lead strategist Alyssa Cass described celebrity endorsements as “the Lyft or Uber of campaign tactics” in an interview with the Washington Examiner. She explained that “celebrity endorsements are a sign of momentum, and celebrity endorsements drive momentum.”

Young Republicans and Democrats have differing lists

Young Republicans signaled they are most likely to support a candidate endorsed by Kevin Hart, 26%, Taylor Swift, 25%, LeBron James, 24%, Kanye West, 22%, and Lil Wayne, 22%. Their Democratic counterparts, on the other hand, chose Zendaya,
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