TikTok announced it will begin labeling AI-generated media using digital watermark technology called Content Credentials.
The video-sharing platform currently labels videos and images made using the artificial intelligence tools employed by the app, but on Thursday it revealed that all media content on TikTok that is generated by AI will be labeled using the Adobe and Microsoft-backed technology.
“AI enables incredible creative opportunities, but can confuse or mislead viewers if they don’t know content was AI-generated,” TikTok said in a statement Thursday. “Labeling helps make that context clear — which is why we label AIGC made with TikTok AI effects, and have required creators to label realistic AIGC for over a year.”
ChatGPT creator OpenAI has already adopted the Content Credentials technology, and both Google and Meta have said they plan
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