Universal Music Group returns to TikTok after reaching ‘generative AI’ deal

Universal Music Group, which represents a vast array of artists including Taylor Swift, Billie Eilish, Adele, and Drake, signed a deal that will allow its music to return to TikTok on Wednesday.

The company’s music was pulled from TikTok after a deal between the two ran out on Feb. 1, according to the Verge. UMG and TikTok agreed to a deal that would reportedly protect artists against exploitation via “generative AI.”

“TikTok and UMG will work together to ensure AI development across the music industry will protect human artistry and the economics that flow to those artists and songwriters,” according to a press release. “TikTok is also committed to working with UMG to remove unauthorized AI-generated music from the platform, as well as tools to improve artist and songwriter attribution.”

Last month, the estate of
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