London Breed battles her own messaging on crime in San Francisco

From supporting the effort to oust former soft-on-crime District Attorney Chesa Boudin to pushing measures that ease restrictions on the police department, San Francisco Mayor London Breed wants residents to know that her tough-on-crime efforts have led to a safer city. 

Up for reelection in November, Breed is struggling to deal with residents’ perceptions that crime in the city hasn’t improved despite her efforts. A poll conducted in February showed that 76% of residents disapproved of Breed’s handling of keeping residents and businesses safe from crime and that 75% disapproved of her handling of the city’s overdose crisis. 

Residents’ perceptions conflict with statistics released in April showing a decrease in property crime by 32% and violent crime by 14% compared to this time last year. Car break-ins are down by 51%, and smash-and-grabs are down by 50% in the
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