In-N-Out president takes credit for keeping costs low in ‘obligation’ to customer

In-N-Out President Lynsi Snyder expressed her “obligation” to keep costs down amid rising minimum wages.

The Christian restaurant chain is known for its consistent prices of its cheeseburgers, fries, and shakes despite rising minimum wages across its locations on the West Coast. Earlier this month, California mandated a $20 per hour minimum for fast-food workers, but Snyder claimed she would not let it affect prices.

“I was sitting in VP meetings going toe-to-toe saying, ‘We can’t raise the prices that much, we can’t,’ because I felt such an obligation to look out for our customer,” Snyder told the Today show on Wednesday. “When everyone else was taking these jumps, we weren’t.”

As a result, In-N-Out won’t be introducing franchising or mobile ordering anytime soon, according to Snyder. There won’t be any expansions to the East Coast either, per the
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