South Dakota governor sued over misleading social media video praising her Texas dentist

Gov. Kristi Noem (R-SD) is facing a lawsuit from a consumer advocacy group for violating consumer protection laws in a social media video she posted praising her Texas dentist. 

Noem promoted Smile Texas on social media on Tuesday in a five-minute video resembling an infomercial. She said the company gave her “a smile that I can be proud of and confident in.”

I love my new family at Smile Texas! The video says it all, and I am so grateful for their help fixing my smile for me.

— Kristi Noem (@KristiNoem) March 12, 2024

Travelers United, the group that filed the lawsuit, called the video “misleading” and “deceptive” advertising for failing to disclose her financial relationship with the dentist. 

“Kristi Noem knew and should have known that reasonable consumers
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