Wendy’s clarifies dynamic pricing statement after getting slammed with price-surging allegations

Wendy’s has issued a clarification after Tuesday reports that the fast food giant intended to initiate Uber-style dynamic pricing depending on fluctuating demand.

“Dynamic pricing can allow Wendy’s to be competitive and flexible with pricing, motivate customers to visit, and provide them with the food they love at a great value,” a Wendy’s spokesperson reportedly said Tuesday.

The news caused a firestorm on social media, leading the restaurant chain to walk it back on Wednesday.

“We have no plans to do that and would not raise prices when our customers are visiting us most,” the company announced in a new media statement.

The reports of dynamic pricing first arose out of comments regarding new menu boards made by Wendy’s CEO Kirk Tanner during a call with investors.

“As we continue to
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