President Joe Biden’s appearance on Late Night With Seth Meyers did not perform as well as he might have hoped.
Biden appeared on the talk show, hoping to draw up support amid his tight race against likely Republican nominee Donald Trump. The attempt struggled to land, however, especially among the critical 25-54 age demographic, Nielsen Media Research found.
The interview brought in an average of 852,000 viewers and just 181,000 in that demographic. The figure is 32% less than the same day the year prior.
Meyers’s show has declined in ratings significantly over his tenure, partly due to the public transition away from cable television.
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Biden has made it a strategy to attempt to connect with voters through talks with entertainment figures and
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