Wendy’s to initiate Uber-style pricing depending on demand

Fast food giant Wendy’s is purportedly planning to initiate an Uber-style surge-pricing model for its menu depending on fluctuating demand.

The plan, which will likely see a customer’s burger cost more during peak lunch and dinner hours, will be tested next year in a rollout, according to a report.

“Guess people better change their lunch hours from [2 p.m.] to [4 p.m.],” Ted Jenkin of oXYGen Financial, a wealth management firm, said.

“With all of the concern of rising prices, the last thing you want to have to consider is how much will it cost you for a burger and fries depending on the time of day,” Jenkin continued. “It will prey on the fact that people can’t remember what the price was yesterday or the
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