Don’t count on watermarking to prevent artificial intelligence deepfake election chaos

Tagging artificial intelligence-generated images with invisible markers may not be the airtight solution the federal government wants to ensure that people can identify false images, avoid scams, and avert a feared wave of misinformation in the elections.

Watermarking, as it is known, is a technology the White House and AI developers have upheld as an integral tool for combatting false information in the 2024 elections and the creation of fake images such as those disseminated by the DeSantis presidential campaign depicting former President Donald Trump hugging Dr. Anthony Fauci.

Facebook parent company Meta announced this week it would start labeling AI-generated images on its platforms and that it would use built-in watermark detection tools to determine if an image was synthetic. OpenAI also added watermarks to its DALL-E image generator
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