Nike under fire for changing England’s flag on uniform to ‘unite and inspire’

England soccer fans, from the prime minister of the United Kingdom to everyday X users, are calling out Nike for changing the Saint George’s Cross on the nation’s 2024 national team kits.

Nike released the uniforms Monday ahead of this summer’s 2024 UEFA European Championship, and while many nations’ uniforms kept their traditional form, England’s kits stood out over what Nike had done to the cross that rests on its flag.

“A playful update to the [cross] of St. George appears on the collar to unite and inspire,” Nike Football posted to X along with a image of the cross.

A playful update to the of St. George appears on the collar to unite and inspire. pic.twitter.com/lXEjXhbIJO

— Nike Football (@nikefootball) March 18, 2024

Traditionally, the all-red St. George’s Cross sits on a white background and
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