RFK Jr. reboots JFK’s Latino outreach program as Biden and Trump both court voting bloc

Robert F. Kennedy Jr. is relaunching a Latino outreach program pioneered by his uncle, former President John F. Kennedy, potentially throwing a wrench in President Joe Biden‘s efforts to shore up his winning 2020 coalition.

According to Axios, Kennedy plans to relaunch the “Viva Kennedy” program, an initiative his father, former Sen. Robert F. Kennedy, launched to help his uncle’s 1960 presidential campaign. John Kennedy would go on to earn 90% of the Latino vote in that election.

The program reportedly will be led by Rob Lucero, who did not respond to inquiries about the initiative, and is expected to launch on March 30 in celebration of the March 31 birthday of famed California farm labor organizer Cesar Chavez.

Biden’s campaign manager, Julie Chavez Rodriguez, is the granddaughter of Chavez
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