Dylan Mulvaney pitches new Bud Light ad as company heads in opposite direction

Dylan Mulvaney expressed disappointment that Bud Light hasn’t picked up a comedic pitch for its next advertisement, despite the fact the brand has been working for months to distance itself from the social media star.

Mulvaney, a biological man who identifies as a woman, was at the center of a panel discussion during South by Southwest on Sunday under the theme “When Beer Goes Viral: The Role of Brands & Media in Fighting Hate.” The conference, which continues through Saturday, puts on discussions, exhibitions, lectures, and the like surrounding the film and music industries.

“I think humor can be very healing, and I think it can appeal to both sides,” Mulvaney said.

Mulvaney has long publicly pitched an ad for Bud Light, in which the influencer, with the premise involving sitting at a bar when a
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