Republican Voters Against Trump launched a $50 million campaign spreading messages from voters who previously backed former President Donald Trump but say they never will again.
The campaign features video testimonials from hundreds of former Trump voters and will be aired across various digital media platforms. The ads launched in the battleground states of Arizona, Georgia, Michigan, Nevada, Pennsylvania, and Wisconsin — states that former President Donald Trump is leading the Democratic president in.
The campaign’s organizer, Sarah Longwell, the president of Republican Accountability PAC, told the New York Times that while it is encouraging Republican voters not to cast their ballot for the party’s front-runner, it is not “building a pro-Joe Biden coalition.”
“You’re building an anti-Trump coalition,” Longwell said.
Longwell joined MSNBC’s Morning Joe on Tuesday to discuss the voters
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