Cher is running for president.
No, not that Cher, but “Cher A. Spirit,” running for the “Cocktail Party,” which is sponsored by the Distilled Spirits Council of the United States.
The liquor lobby just debuted its fictional candidate and party, part fun and part serious business.
The fun part is obvious, and it’s meant to highlight the serious points made by DISCUS, such as “expanding responsible consumer access to distilled spirits, increasing consumer convenience, advocating for fairer taxes, and supporting hospitality businesses.”
A big focus was the group’s “drink responsibly” campaign. “Whether you’re part of the Republican Party, Democratic Party or an independent, everyone’s welcome at the Cocktail Party, and we hope you’ll join us,” Chris Swonger, the CEO of DISCUS and Responsibility.org, said. “The Cocktail Party is a great way for adult consumers to get involved
Read more…
