Apple to end pursuit of developing electric vehicles

It looks like Apple will not be bearing the fruits of its labor in developing electric vehicles, as the company has dropped any plans of entering the auto business.

The announcement from Apple was made internally on Tuesday, marking the end of the company’s multiyear endeavor into “Project Titan.” Almost 2,000 employees worked on this project, which started in 2014.

With “Project Titan” winding down development, Apple intends to shift many of the employees from this project to work on artificial intelligence, a field that has exploded in importance in recent years.

The Apple logo is illuminated at a store in the city center of Munich, Germany, Dec. 16, 2020. (AP Photo/Matthias Schrader, File)

Apple’s attempt to enter the electric vehicle market hit multiple speed bumps during its development, including shifting leadership over the project.
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