The California Senate primary is two weeks away, but candidates vying for the seat have put little attention courting a sizable voting bloc: Hispanics and Latinos.
Hispanics comprise roughly 40% of the Golden State’s population, but candidates such as Reps. Adam Schiff (D-CA) and Katie Porter (D-CA) have spent little advertising their campaign in Spanish. Schiff has only spent $69,000 on Spanish-language advertising, while Porter spent more than $200,000, according to Politico. The ad from Porter focuses on her life story, while Schiff’s ad campaigns feature Latino leaders in the Golden State.
Roger Salazar, a Democratic consultant in California, told Politico that not focusing on Hispanic voters is a “huge missed opportunity” and that candidates should include the voting bloc in their campaign efforts.
“If you keep excluding the Hispanic community from these conversations, I think it’s unfair
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