California Senate hopefuls trashed for ‘bad political strategy’ ignoring huge bloc of voters

The California Senate primary is two weeks away, but candidates vying for the seat have put little attention courting a sizable voting bloc: Hispanics and Latinos.

Hispanics comprise roughly 40% of the Golden State’s population, but candidates such as Reps. Adam Schiff (D-CA) and Katie Porter (D-CA) have spent little advertising their campaign in Spanish. Schiff has only spent $69,000 on Spanish-language advertising, while Porter spent more than $200,000, according to Politico. The ad from Porter focuses on her life story, while Schiff’s ad campaigns feature Latino leaders in the Golden State.

Roger Salazar, a Democratic consultant in California, told Politico that not focusing on Hispanic voters is a “huge missed opportunity” and that candidates should include the voting bloc in their campaign efforts.

“If you keep excluding the Hispanic community from these conversations, I think it’s unfair
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