Meta calls on industry to label AI-generated content actively

Meta will promote new standards for generative artificial intelligence that will allow the public and social media companies to identify AI-generated content.

Meta Vice President of Global Affairs Nick Clegg announced on Tuesday that the owner of Facebook and Instagram had been collaborating with several technology partners to create a series of commonly visible markers and invisible metadata that will identify images as AI-generated. Facebook and Instagram will now use these standards to identify automatically whether a post is AI-generated. This new feature is designed to help establish a normalized practice across social media companies that can be used to avoid falsified images as the 2024 election approaches.

“People value transparency around this new technology, so the more we can do to demystify, the better, especially as we head deeper into this election year,” Clegg wrote on Threads.

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