Build-A-Bear’s adult line outrages some fans with suggestive stuffed animals

A plush stuffed toy bear company is appealing to “kidults” with an adults-only line for its Valentine’s Day promotion.

Build-A-Bear’s new “After Dark” collection features suggestive stuffed animals, including the “Doc Love Lion” bear with a Hugh Hefner-style robe and the “Devilishly Cute Teddy Bear ‘You Turn Me On.’” The “Giant Devilishly Cute Teddy Bear” is described as “devilishly adorable” with “red hot fur, black horns and plush spiked tail.”

“These Valentine’s gifts are designed to delight a partner with a playfully romantic gesture, make a Galentine smile with a cheeky message, or induce a blush from your crush over a plush,” Build-A-Bear said in a news release promoting the collection last month.

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