Super Bowl 2024: Advertisers focus on Snapchat campaigns

This year’s Super Bowl ads will go beyond your television screen, as companies hoping to market to a younger audience will expand their social media campaigns.

Snapchat has agreed to offer its extensions for three Super Bowl advertisers, including Doritos, Pringles, and Dove. Fans in Las Vegas for the game can use a Snapchat lens to give the pyramid-shaped Luxor Hotel a filter of Doritos’s latest flavored chip, Dinamita. Then, for those watching at home, Pringles has its own lens to put the classic mustache from its logo on those using the filter. Dove will include a lens that will have users’ Bitmojis, the cartoon avatars made to look like each user, move around on the screen.

“We’re a really unique second screen,” Nina Mishkin, Snapchat’s director of brand strategy, said in a Read more…

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