The company will also feature two of its other drinks, Budweiser and Michelob ULTRA, during the big game on Feb. 11. Anheuser-Busch will air about 2 1/2 minutes of advertising time during the commercial breaks, which equates to roughly $17.5 million in advertising costs.
“The Super Bowl is advertising’s biggest moment, and our goal is to once again captivate our audience when the world is watching,” Anheuser-Busch Chief Commercial Officer Kyle Norrington said. “We’re showing up big time in this moment that matters for our beer drinkers and football fans across the country through unmatched creative storytelling, seamless trade integrations, record-breaking consumer sweeps, robust media plans, and on-the-ground activations.”
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