Peacock-exclusive NFL playoff game becomes most livestreamed event in US history

Saturday’s football game between the Kansas City Chiefs and the Miami Dolphins wasn’t only a record-breaking game due to frigid temperatures but also for becoming the most streamed event in the history of the United States.

The wild-card game, which saw the Chiefs emerging victorious against the Dolphins with a score of 26-7, was streamed exclusively on the Comcast-owned platform Peacock, and it reached a total of 27.6 million viewers. The average audience for the game was approximately 23.0 million viewers across Peacock, local NBC stations, and the sports platform NFL+, putting it 6% higher than last year’s wild-card game, according to a press release from Comcast.

“We couldn’t be prouder of our partnership with Peacock and are thrilled with the record-breaking numbers from the first-ever exclusively live streamed NFL playoff game,” NFL Commissioner Roger Goodell said. “For several years now, we have been consistently expanding the
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