Noem touts ‘Freedom Works Here’ as lawmakers question marketing campaign

(The Center Square) – South Dakota Gov. Kristi Noem used the slogan “Freedom Works Here” in her State of the State address Tuesday, a day after lawmakers questioned a workforce development campaign with the same name.

Noem said the advertisements featuring her in various professions led to a 78% increase in plumbing licenses, 44% for electricians, and 43% for accountants.

The campaign, overseen by the Governor’s Office of Economic Development, is being questioned by both parties.

“I want to see hard data. We keep hearing that thousands have moved here and it’s strictly, and, and, we’ve been told that it’s based on this program, but yet when we push GOED to get that data they can’t give it to us and they keep telling us ‘Well that’s hard to measure,’” Rep. Linda Duba, D-Sioux Falls, told South Dakota Public Broadcasting after the speech. “If you’re going to claim this, if you’re
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