Democrats fight Republicans’ surge with minority voters with $35 million splash

Democrats are looking to shore up support with minority voters ahead of the 2024 elections with a $35 million investment to engage voters.

The Democratic Congressional Campaign Committee is making a major investment in engaging black, Latino, Asian American, and Native Hawaiian/Pacific Islander voters in an initiative titled “P.O.W.E.R. (Persuade. Organize. Welcome. Educate. Reach.) The People.” The new campaign comes as polls show President Joe Biden‘s support among key Democratic groups, including minorities, is slipping.

The initiative will see the DCCC fund in-depth research and polling, paid media, in-district organizing, voter education, and efforts to track and combat disinformation.

The paid media, which the DCCC says will be “culturally competent,” will be distributed in English, Korean, Mandarin, Spanish, Spanglish, and Vietnamese. The DCCC started an online hub titled “In It Together,” which it says will provide information in English,
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