Everyone at Polygon who’s seen The Super Mario Bros. Movie came away with the same impression — it has its ups and downs, but Jack Black as Bowser entirely steals the show. Whether the character is crooning a heartfelt impromptu piano ballad to Princess Peach or viciously threatening Luigi’s mustache, Black throws himself into the role with a goofy, over-the-top passion that too much of the rest of the movie lacks.
That holds true for all the ways Black has gone about promoting the movie, from navigating a ridiculous CG platformer level on Instagram to showing up in Bowser cosplay at the movie’s Los Angeles premiere. He’s been pulling ridiculous, over-the-top stunts to promote
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