Blizzard wants you to play Diablo 4 so badly that it’ll powerwash your house

Diablo 4’s open beta begins this weekend, opening up the test period to anyone who wants to play — no KFC Double Down sandwich necessary. There’s always room for another corporate sponsorship, so developer Blizzard Entertainment is swapping KFC with home services directory Thumbtack. It’s a marketing match made in hell?

Here’s the deal. Blizzard and Thumbtack are giving away $20,000 in services so that Diablo 4 players can have their chores taken care of during the open beta weekend. Need your house power washed? Have Ikea furniture to put together? Windows need cleaning? Blizzard will handle it — or, rather, they’ll pay for you to hire someone to do it. The $20K is
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