Stephen Colbert Suggests Some Brutal New Names for Facebook’s Rebrand

Stephen Colbert roasted Facebook for trying to rebrand by changing the company name, giving a few suggestions of his own.

On Tuesday night The Verge reported that Facebook plans to change its name by the end of the month, writing, that the rebrand is “meant to signal the tech giant’s ambition to be known for more than social media and all the ills that entail.”

“But that new name is a closely guarded secret that’s not widely known, even among Facebook senior leadership,” Colbert said on Wednesday’s The Late Show. “Well, that’s surprising. Facebook has leadership?”

The host noted that the company is “still facing accusations of endangering teens, spreading misinformation, and destroying democracy,” cracking that “they’re doing the right thing” by focusing on
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