Peyton Manning has Been Cold Calling Liquor Stores to Stock his Bourbon Brand

Peyton Manning attends The Workday Charity Classic, hosted by Stephen and Ayesha Curry’s Eat. Learn. Play. and Workday, at Franklin Elementary School on Sept, 10 in Oakland, California. Manning has been cold calling Indianapolis liquor stores in an effort to persuade them to stock his Sweetens Cove bourbon brand. (Photo by Kelly Sullivan/Getty Images for Eat. Learn. Play.)

Peyton Manning is one of the greatest quarterbacks of all time. He was enshrined in the Pro Football Hall of Fame this year, and he keeps busy with his informative Monday Night Football broadcasting gig. But in his spare time, what has Manning has been up to? The self-described “hustler” told IndyStar that been making cold calls
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