Instagram Head Stands By ‘Less than Perfect’ Metaphor Defending App: Just Like With Cars, There’s a Net Benefit Even Though ‘More People Die’

Photo by MANAN VATSYAYANA/AFP/Getty Images.

Modern public relations strategy is a minefield, especially when your company ends up in the headlines. Do you ignore critical articles or address the issue head on and risk spawning new, worse headlines?

In a podcast interview responding to reporting by the Wall Street Journal about Instagram’s detrimental effects on teenage girls, company head Adam Mosseri caused a stir online when he compared social media to automobiles, and suggested in a way that many found coldhearted that a certain amount of destruction was just the price to be paid.

The explosive revelations in the WSJ article included internal reports at Facebook (Instagram’s parent company) showing
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