Pulitzer-winning writer Cormac McCarthy isn’t the sort of personality one might expect to find tweeting about kombucha, but that’s what appeared to be a real thing that was happening when the account @CormacMcCrthy was verified over the weekend as being real.
The account features some pretty genius tweets that nevertheless seemed to clearly fall into the parody category, so the verification threw fans and press alike into somewhat of a small tizzy on Sunday and Monday.
The weekend’s tweets were the ones that seemed to rope people in.
My publicist is on my case about my infrequent use of this infernal website
He says engagement is down and so are metrics