One Fox News Mid-Morning Show Outpaced Top MSNBC Prime Time Performer in Ratings Demo Friday

Photo by Drew Angerer/Getty Images.

Fox News’ mid-morning news offering, America’s Newsroom with Bill Hemmer and Dana Perino, had stronger audience turnout in the valuable A25-54 demographic than Rachel Maddow, who regularly delivers MSNBC’s most-watched show, in prime time.

Friday’s Newsroom, with Trace Gallagher filling in for Aana Perino’s regular co-host Bill Hemmer, averaged 246,500 viewers in the demo on Friday, while The Rachel Maddow Show averaged 242,000. Both of Newsroom’s individual hours topped Maddow in the demo, with Newsroom‘s 9 a.m. hour notching 250,000 viewers, and 243,000 at 10 a.m. Maddow, however, delivered more total viewers, with 2.18 million, compared to Newsroom’s average 1.25 million total viewers (1.27 million at 9 a.m. and 1.22 million at 10:00
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