Connecticut Becomes Latest to Allow College Athlete Compensation

NCAA Connecticut Becomes Latest to Allow College Athlete Compensation The legislation makes it possible for players to be paid for endorsements, social media content, sponsorship deals and personal appearances By Pat Eaton-Robb • Published 3 hours ago Elsa

Connecticut has become the latest state to pass legislation allowing college athletes to make a profit from their names, images and likenesses.

The language, which received final approval in the Senate late Tuesday, makes it possible for college players to be paid for endorsements, social media content, sponsorship deals and personal appearances.

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It supersedes current NCAA rules prohibiting that type
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