White House Launching ‘Targeted Media Blitz’ to Promote Covid-19 Vaccine Eligibility, Including Partnering With Facebook and Twitter

Photo by Joe Raedle/Getty Images.

The White House is launching a “targeted media blitz” to encourage Americans to get the Covid-19 vaccine starting on Monday, according to a report by Axios. That’s the day when all U.S. residents 16 years of age or older will be eligible for the vaccine.

As Axios’ Sarah Mucha noted, half of American adults have received at least one vaccine dose, “but vaccine hesitancy among the remaining
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