Best Buy tries membership program with free shipping and tech support. Could it rival Amazon?

Best Buy began piloting a membership program Wednesday that gives subscribers access to unlimited tech support, free shipping, and free installation on products.

Best Buy’s venture into the membership space reflects a growing trend in retail, as traditional stores compete for revenue against online vendors such as Amazon Prime, which has a $119 annual membership. Walmart launched its own membership program, Walmart+, in September 2020 at $98 annually.

Best Buy Beta allows customers to pay $199.99 annually, or $179.99 if they have a Best Buy credit card, for exclusive pricing, unlimited technical support with the company’s Geek Squad service, up to
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