Newsmax Loses More Than Half Its Audience Since Post-Election Ratings Surge

Following its post-election ratings surge, right-wing network Newsmax has seen its ratings drop, losing more than half of its total day audience, according to data from Nielsen.

In December, Newsmax made headlines when it topped a Fox News show in the key demographic of viewers age 25-54: on Dec. 7, at 7 p.m., Greg Kelly Reports had 229,000 viewers in the demo, beating Fox’s The Story With Martha MacCallum, which had 203,000 viewers in the demo. Martha MacCallum still topped Greg Kelly in total viewership that day, with 1.59 million total viewers to Kelly’s 949,000, but the demo upset was a shock for a network that long touted its position as the top-rated one in cable news.

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