Cherokee Nation asks Jeep to stop using tribe’s name on car after 45 years of use

The Cherokee Nation asked Jeep to stop using its name on a car model.

“I’m sure this comes from a place that is well-intended, but it does not honor us by having our name plastered on the side of a car,” Chuck Hoskin Jr., principal chief of the Cherokee Nation, told Car and Driver. “The best way to honor us is to learn about our sovereign government, our role in this country, our history, culture, and language, and have meaningful dialogue with federally recognized tribes on cultural appropriateness.”

Jeep has been building cars called the Grand Cherokee for 45 years and is ready to release a 2022
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