Trump ran for president, in part, to help his brand. Now, politics is his brand

When Donald Trump finally entered the 2016 presidential race after teasing several previous runs, there was rampant speculation it was really, in part, a brand-building exercise. He regularly promoted his products and properties on the campaign trail. There was nonstop talk about “Trump TV,” a prospect one report described as “unappetizing” but “not entirely illogical.”

Instead, Trump won the presidency and served four years at some cost to his personal and business brand. The Twitter account he used to build a rapport with millions of followers is gone. The 2022 PGA Championship will not be coming to Trump National Golf Club in Bedminster, New Jersey. There is a petition to edit the former president out of Home Alone
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