More than half of all US advertisement spending goes to digital platforms: Report

More than half of all money spent on advertising in the United States was directed toward digital advertisements in 2020 — a historical achievement for the online industry, an international media investment company found.

Five years ago, digital advertising locked up $47 billion of a nearly $200 billion industry — already muscling out magazine, newspaper, and radio advertising, which combined claimed just more than $50 billion of the advertising space, according to a report from media investment company GroupM.

In 2020, digital advertising was the only spending category not to experience a precipitous drop in revenue amid the coronavirus pandemic, according to the Wall Street Journal,
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