Could Texas Really Turn Blue? The Lincoln Project Thinks So, And They’re Spending At Least $1 Million to Take That Bet

JIM WATSON/AFP via Getty Images

Could Texas turn blue?

It’s the question that many, many people have raised — often as a joke — for years. But the combination of changing demographics, chaos among the state Republican ranks, and the ongoing struggles of President Donald Trump’s campaign have led some to re-examine this question. Among them are the Republicans behind the anti-Trump PAC The Lincoln Project, betting that this is the year — and they’re putting a $1 million chip on the table to start.

Tuesday, the Lincoln Project announced that they were launching a $1 million ad buy in the Lone Star State, chiefly targeting hundreds of thousands of suburban and rural Republican women and Hispanics, voters whom they
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