The hashtag #AllBuildingsMatter was a top trending topic on the 19th anniversary of the 9/11 terrorist attacks, generating outrage that appears to have been the entire point.
The hashtag was intended as an object lesson for people who say “All Lives Matter,” which is itself a retort to Black Lives Matter — both the phrase and the movement. It’s based on a canny chunk from comic Michael Che’s stand-up routine in which he contrasts entreaties to Black people that they should “get over” injustices historic and recent with the 9/11 mantra of “Never Forget.”
“That’s why this September, I’m getting a t-shirt that says ‘All Buildings Matter,’ see how that works out,” he says.
The hashtag generated over 100,000 tweets,