Snapchat introduces in-app voter registration to engage younger voters

Social media app Snapchat is rolling out an in-app voter registration option, among other voting-related features, ahead of the November election.

The features are set to launch in September but were announced on Thursday, the 55th anniversary of the Voting Rights Act.

The in-app registration option comes after the company unveiled in June what it dubbed “Minis,” a suite of miniature applications that operate within the app itself and are designed by third-party developers. The in-app registration feature will be one of those Minis and is being done in coordination with TurboVote, according to the Verge.

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