Facebook’s answer to TikTok is a welcome addition to the marketplace

Facebook has been preparing a global launch of its answer to TikTok for over a year, and it can’t come soon enough.

Instagram Reels was launched last November in Brazil before being extended to France and Germany last month. It also launched just last week in India after the country banned TikTok over its ties to the Chinese Communist Party. With the United States discussing a similar ban, Facebook finally appears to be moving toward a global launch in more than 50 countries.

TikTok is owned by the Beijing-based company ByteDance. The company cannot legally refuse to share data with the CCP under Chinese law, and in 2018,
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