Google Search Trends Show Trump’s ‘Sleepy Joe’ Nickname For Biden Isn’t Catching On

Brendan Smialowski / AFP via Getty Images

President Donald Trump‘s political career has prominently featured his habit of assigning disparaging nicknames to his opponents and critics, and the monikers he bestowed upon his 2016 rivals for the presidency helped him knock them aside. But he’s having trouble replicating the impact he had with “Crooked Hillary” this year — “Sleepy Joe” just isn’t catching on.

“Crooked Hillary,” of course, refers to former Secretary of State and First Lady Hillary Clinton, the 2016 Democratic nominee. The nickname was simple, it was insulting, and perhaps most importantly, it directly addressed concerns many voters had about her. Throughout the 2016 election cycle, polls showed Clinton getting poor marks
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