The annual technology, film, and music conference South by Southwest has been canceled because of the growing coronavirus outbreak.
The event, which brings millions of dollars and thousands of people into the city of Austin, Texas, will not be held this year. It was scheduled from March 13 to 22, but the organizers said Austin canceled the dates, and SXSW would “faithfully follow the City’s directions.”
“We are devastated to share this news with you,” SXSW said in a statement. “‘The show must go on’ is in our DNA, and this is the first time in 34 years that the March event will not take