A 30 second ad on Maria Bartiromo’s Fox Business show Mornings With Maria costs less than you probably expect — it might even be a better deal than some Roomba vacuum cleaners.
Variety’s latest cover story — on the future of cable and broadcast morning news programs — compiled a list of projected revenue from the top shows. The list, published Tuesday, included the average cost of a 30 second ad spot as of 2018.
According to the list, sourced from Standard Media Index, the most expensive 30 second ad spot is NBC’s Today at $42,700 on average, followed by ABC’s Good Morning America at $34,800 and CBS’ This Morning at $20,300.
A 30 second spot during Fox News