‘Awesome trend’: Greta Thunberg appearing in dating profiles shows climate change important issue for budding relationships

Teenage activist Greta Thunberg has led climate marches worldwide, and now she might also be affecting the dating market.

“One of the issues we’re hearing people care about is climate change. [Users are] showing this issue matters to them when it comes to their potential partner,” Melissa Hobley, the chief marketing officer for OkCupid, told the Hill on Monday. “They’re talking about Greta on their profiles … I think people feel that supporting her or not shows how you feel about the issue and its impact.”

OkCupid saw an increase of 800% in mentions of the teen climate activist this year. The
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