Nike’s new Colin Kaepernick shoe sells out on first day

Nike’s newest shoe, for which the company partnered with former NFL quarterback Colin Kaepernick, sold out during its first day on the market in North America.

The shoes, which cost $110, are black and white and feature an embroidered portrait of Kaepernick on the heel tab, his personal logo on the tongue, and Nike’s swoosh.

“This Air Force 1 season, Nike partnered with a collective of collaborators to design an AF1 that connects to their life personally. Colin was identified because we believe his voice and perspective inspire many generations on and off the field,” a Nike spokesperson wrote in an email to CNBC.

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